If you haven’t heard, Pinterest is my favorite place to be at the moment. For the past year it has consistently been my number one source of social media traffic. I’ve hit the 1 million views club and I have even created a Pinterest course.
Recently, some small biz friends told me they're not seeing that much traffic from Pinterest. So I decided to take a look at their Pinterest accounts to see what I could find. I put together this list of the biggest mistakes I see people making on their Pinterest business account.
Like so many before me, when I first began my business I didn’t have a Pinterest strategy at all, but I knew it was something to watch. So I started to take the time to learn about the platform.
Real talk first, because I always bring the no BS advice. Many Pinterest peeps have really unrealistic expectations about how to create a successful Pinterest account. You can’t expect that if you pin a bunch of pretty images out onto Pinterest you’re all set! It extends way beyond this friends.
Pinterest is a slow burner, but wow, once you start that flame, it will take off! The challenge for many small biz owners and bloggers is they think that they can just wing it on Pinterest.
If you're not seeing the major traffic benefits of Pinterest, you may be making one of these Pinterest mistakes.
1. NOT HAVING A BUSINESS ACCOUNT.
This is the first thing you should do on Pinterest. Set up your account as a business one (or make the switch from personal to business). Having a business account gives you access to Pinterest analytics and Rich Pins.
It's easy to sign up for a business account. You can either start a new business account or convert your existing account to a business account.
Then you will want to make sure you confirm your website. Confirming your website makes it all legit and adds your business name under all pins from your website—whether you pin them or someone else pins them. This is free branding for your website.
Using the analytics you get from having a business account is the only way to know if what you’re doing on Pinterest is working. It’s important because it helps you figure out I you should continue with your current Pinterest marketing plans or if you need to change them.
2. NOT USING RICH PINS.
I’ve written about this one before because it’s that important. Rich pins make your pins be super pins. Ta da! It gives more information from your website right on the pin and encourages people to take action.
If you create any food recipes you will want this feature as it makes your pin show the recipe ingredients under the pin, and add a “make it” button to the pin on mobile. This is an added call to action for people to click through to your website to see the full recipe!
See more info about descriptions of all the types of rich pins available and get started here.
3. NOT OPTIMIZING YOUR WEBSITE FOR PINNING.
Super important to make sure you make it simple for your visitors to pin images from your website. You must have pin worthy images for each blog post or listing. That means the right size vertical images. They stand out in the feed and get better engagement.
You need to have a pin it button on every post or listing. You can do this with plugins or your online shop might have it as part of the theme.
And this is a simple one, but so many people miss it: make sure you have a Pinterest follow button somewhere on each page.
4. NOT OPTIMIZING YOUR PINTEREST PROFILE.
Your Pinterest profile should to be inviting on both mobile and desktop. And all of your board and pin descriptions need to be filled out with keyword-rich descriptions so you can be found in search.
Even though Pinterest is classified almost everywhere as a “social media site”, there isn’t anything social about it. Introverts unite! In fact, Pinterest is more of a search engine, which means you should be using keywords in your pins and boards.
I wasn’t using keywords for the longest time, and once I did keyword research for each of my pins and incorporate keywords in, I saw a spike in traffic.
One of the biggest mistakes I see being made over and over again is how Pinterest users ignore crafting eye grabbing, attention sucking pin descriptions.
I often just see hashtags, or one liners, or even just one word. I think it is because it is so much more fun to pin while creating pin descriptions feels more like work! Guess what? It is!
To find keywords in Pinterest start by searching the topic of your pin in the search bar. Use the keywords from above to name your boards in order to help people find your account in the search results when they search for popular key-terms.
Stay away from clever board titles because they are not doing you favors. I know you are funny, but now is not the time to shine. There’s just no keywords in that.
5. NOT USING A SCHEDULING TOOL TO HELP
Pinterest recommends pinning daily so your followers get fresh content in their home feeds. This is often tough to keep up consistently without a scheduling tool. Currently I'm using Tailwind (affiliate) to see what the optimal time to post it with their “smart schedule”.
If you are just pinning whenever you have a free moment, you are likely missing out on key traffic. Pinning your content when your audience is on Pinterest is the key to driving traffic to your website and Pinterest profile.
Tailwind has the best analytics, hands down. It gives you even more information than Pinterest analytics. They have great scheduling tools and are adding more all the time. You can even use it to schedule your Instagram account! They also have a browser extension and a mobile app that make it easy to schedule pins and repins. Get a free trial here.
Hope these tips help and you can check that you are on the right track. If you're not seeing significant traffic from Pinterest, take a closer look at your account. You may be making some of these common Pinterest mistakes.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me about my Pinterest management services or to learn more about my Pinterest Punk Marketing Course for Business.