I love Instagram, I really do. I created my first profile on there over 6 years ago back when it first started and I was hooked from the first time I posted my first picture (This is it, if you are curious).
I have gained a whole community of friends for life from Instagram and I have also created various profiles over the last several years for a plethora of business ventures I have been apart of. I still love discovering new profiles though, and the main way I find out if I am going to dig the stuff a person shares is by their profile bio. Sometimes even before I see the photos!
Do you want to have an amazing Instagram bio that makes people follow you EVEN BEFORE they see what you truly have to offer? Cool, let's get started and I will share with you how.
Your profile will not speak to everyone and you know what, that is 100% ok! You want to get the attention of people who really like you. Be honest and authentic about who you are and what your brand is. It isn't about having 20k followers (whilst that is nice), but about having followers that are apart of your life.
so with that..
KEEP IT SHORT AND SIMPLE
You only have 3-5 seconds to get a follower's attention so is your profile telling people what you have to offer in those character spaces? Think of at least 3 things (but no more than 5) you feel represent your brand. Then make sure your feed is showing those things in them. For my personal account @riotmthrrr, I’m letting you know that I Make Stuff Happen, that I’m a Punky Mom, That I’m an American living abroad and that I am willing to collaborate. There is a pretty good chance that if you look at my feed I am sharing about being a Punky Mom, my life in the UK and all the projects I am involved in. So take a look at your profile, is there some dots that need connecting?
SAY CHEEEEESE - LET’S TALK ABOUT YOUR PROFILE PICTURE
What is it a picture of? Nine times out of ten I will suggest to use a headshot of some kind where we can see your lovely face. Especially if the main objective is to bring people into the story of who you and what your brand is (which is most of the time).
It doesn’t matter if you are a small business, a blogger, or just a brand..you absolutely should be showing yourself to the world. Time to step into the limelight a bit friends. What are you afraid of? What is holding you back? The one time I haven’t used a picture of a person is for PMUK and that is only because that profile is for the community and I just don’t feel right having a picture of me as it is far from just my community.
BE THEIR NEW BFF
Are you approachable? Does your bio make someone be like hell yes, I am going to get along with you! Or is your bio all about business?
Why is that? It’s okay to confess that you are a Mac 'N' Cheese fanatic, hey, that might be what gets people to your page and engaging. Whilst these facts may seem to have nothing to do with your business they remind the reader that you are human and just like them. It also gives you a chance to let your personality out a little. It’s okay you won’t scare them.
Emojis are also a great way to get creative and add some life to a bio. Don’t over due it though as you still want to come off a bit professional. Just a bit.
TELL THEM WHAT YOU WANT THEM TO DO
A call to action is a great way to get people to tada...take action on your profile. Maybe it is telling them to visit your shop, or signing up to receive x,y or z. Make sure to include a link and tell people to click that link. It sounds so simple, but so many don't use this. In social media, people are more likely to do something if they are told. Funny isn't it. Don’t forget either to put your email address and/or utilize the Contact option if you are a business page. You never know what opportunities you could be missing by people having to waste time on your site trying to find your info.
COOL PAULA, I HAVE DONE ALL THAT NOW WHAT ABOUT THOSE 1000 FOLLOWERS
Great, now that you have done a few tweaks, it is time to put your new profile into action!!!
COME UP WITH A COMMENTING STRATEGY
If you have been living under a rock lately, you may have not noticed that engagement is everything on Instagram. The IG algorithm has hit a lot of people hard and just like Facebook, posts are being ranked according to the comments and likes that they receive. Comments are more hot than likes it seems..but those comments better be genuine. Just a heart emoji won’t work anymore as Instagram is being very specific these days. You know what, that’s totally ok. THIS is how you build community and THIS is how you gain followers that are engaged and your number one fan. This is why bot accounts and programs are being flagged and shut down. This is the winning ticket trust me.
LIKE A LOT OF POSTS, I MEAN A LOT
Didn’t you just say that comments are more valuable Paula? Yes, I did, and they are..but you still can't go wrong with a good old like. Having a toddler myself, this is one that is the easiest for me to keep on top of as I can do it whilst I am being forced to watch Cars for the 67th time or whilst I am standing in the kitchen waiting for the kettle to boil. When I say a lot, I am talking about AT LEAST a 100 a day, to people you are not following! By all means don't ignore your current followers, in fact a BONUS TIP is get in and start commenting and liking right before you get ready to post something).
If you simply do not have time to do this, and I get it, our time is so very valuable, please get in touch as I am rolling out some new IG engagement packages soon and I can definitely help you with this.
You may have heard of the word shadow ban lately in the IG world and whilst Instagram has not officially released a statement about it, there is enough evidence to show that it is indeed a thing. It essentially means that if you are found not being genuine in your account, and let’s say you keep using a plethora of hashtags that are not relevant to your photo at all, Instagram may start hiding your photos from alllll the hashtags. WTF dude, why you gotta be like that IG? Again, this is okay and in it a little awesome. We have to be genuine people. At the moment I do offer a Hashtag Report. I will however stop offering it very soon as I am rolling out Phase 2 and I am going to teach you all my skills in my new IG training course coming in 3 weeks time! Toddler willing...)
**Round of applause**
**I bow, smiling and waving to the crowd**
I'm going off topic here, let's get back, the last top tip to get yourself to 1000 followers is
USE ALL THE TOOLS
Instagram gives you so many ways to be seen already, why are you not utilizing them. Lives and Stories are a great way to keep yourself constantly on the top of the IG page to your followers (and soon to be followers). If you have a fear of talking or being in front of the camera, that is totally okay, no one is forcing you to do anything, but you can create promo images or still upload behind the scene style videos to show your community. This will help maximize your chances of being seen tremendously. Be sure to also use the Explore Tab and see which profiles are coming up and engage with them. You got to be in it to win it!
I promise you by doing these simple tasks daily, you will start to see your amazing, wonderful, and engaged follower count go up fast...and that is a beautiful thing!
Any questions, let me know in the comments or send me a message if you want to see what I can do to help you take your IG further with a Social Media Content Strategy.