33 Awesome Content Upgrade Ideas You Can Use To Grow Your Email List Today

In the marketing world, we build our business by asking for email addresses in the form of a content upgrade.  A content upgrade is a digital product offered to a site visitor, usually, in exchange for an e-mail address, that is created for a specific blog post or page. They are also called lead magnets, opt-in bribes, or freebies. Here I am sharing 33 ideas for you to use and grow your email list today!

When was the last time you gave someone your email address? Our email address is like giving someone your personal phone number these days, so we don’t just give it out to anyone. Maybe you gave it to your fav store? A friend? Your kid’s school?

Now, why did you give it to them? In most cases, you probably gave that person your email address in exchange for something. Maybe it was to be kept in the loop about something, but maybe it was for a discount code?!I know I have done this many times, especially when a pop up happens and promises me a discount right then and there on what I am buying.

In the marketing world, we ask for email addresses in the form of a content upgrade (or freebie).

A content upgrade is a digital product offered to a site visitor, usually, in exchange for an e-mail address, that is created for a specific blog post or page. They are also called lead magnets, opt-in bribes, or freebies.

Today, I want to give you 25 ideas of content upgrades you could create and send to your email list today. Don’t have an email list? Read here, why it is so important.

  1. Welcome Coupon

  2. Resource Libraries

  3. Spreadsheet Templates

  4. Birthday discount

  5. Free Courses

  6. Checklists

  7. Exclusive VIP sale

  8. Access to a Private Community

  9. Free Shipping

  10. Free Printable (Art Print, Quote or Diagram)

  11. Workbooks

  12. Cheat Sheet

  13. Ebook

  14. Challenges (Like my Pinterest one)

  15. Transcripts of a Video or Audio (like a podcast)

  16. Free webinar

  17. Images/Photo bundle

  18. PDF version of your content

  19. Exclusive Interviews

  20. Video or Audio recording

  21. Report

  22. How To Guide

  23. Early access

  24. Assignments or an Exercise

  25. A quiz (create one here)

  26. Linked resource list

  27. List Post Bonus Content (5 MORE _____ )

  28. Case Studies

  29. Free trial

  30. A teaser of a Product (1st chapter of a book)

  31. Gift with purchase

  32. Infographic

  33. Scripts (How to talk about ___ )

 

Please keep in mind that these content upgrades are most effective when they’re meeting a real need from your audience. You want them to be attracting the right kind of people who would want to follow along with your business and purchase from you later on.

And there we go! 33 content upgrade ideas you could use today!. Keep them simple, relevant, and valuable and your list will start growing in no time! 

Which one do you think you would want to offer your customers? Comment below and tell me which!

Want to snag my tried and true E-mail marketing sequence that works?

Implementing these will be a game changer!

    I won't send you spam.

    Unsubscribe at any time.

    Powered By ConvertKit