When was the last time you gave someone your email address? Our email address is like giving someone your personal phone number these days, so we don’t just give it out to anyone. Maybe you gave it to your fav store? A friend? Your kid’s school?
Now, why did you give it to them? In most cases, you probably gave that person your email address in exchange for something. Maybe it was to be kept in the loop about something, but maybe it was for a discount code?!I know I have done this many times, especially when a pop up happens and promises me a discount right then and there on what I am buying.
In the marketing world, we ask for email addresses in the form of a content upgrade (or freebie).
A content upgrade is a digital product offered to a site visitor, usually, in exchange for an e-mail address, that is created for a specific blog post or page. They are also called lead magnets, opt-in bribes, or freebies.
Today, I want to give you 25 ideas of content upgrades you could create and send to your email list today. Don’t have an email list? Read here, why it is so important.
Exclusive VIP sale
Access to a Private Community
Free Printable (Art Print, Quote or Diagram)
Challenges (Like my Pinterest one)
Transcripts of a Video or Audio (like a podcast)
PDF version of your content
Video or Audio recording
How To Guide
Assignments or an Exercise
A quiz (create one here)
Linked resource list
List Post Bonus Content (5 MORE _____ )
A teaser of a Product (1st chapter of a book)
Gift with purchase
Scripts (How to talk about ___ )
Please keep in mind that these content upgrades are most effective when they’re meeting a real need from your audience. You want them to be attracting the right kind of people who would want to follow along with your business and purchase from you later on.
And there we go! 33 content upgrade ideas you could use today!. Keep them simple, relevant, and valuable and your list will start growing in no time!
Which one do you think you would want to offer your customers? Comment below and tell me which!