How To Create A 90 Day Business Plan And Transform Your Goals

How to create your badass 90-day business plan and start smashing your goals. Step by step guide to help you get your stuff done!

Does a business plan seem overwhelming to you? Are you not ready to adult yet and put your plans to paper?

When you have trouble keeping on task with daily life, the idea of having to be legit and write stuff down to make it official can seem extremely scary. A 90 day plan is a great way to start small and achieve your goals, because you are able to put some actionable steps into place in a shorter time frame. Only focusing on a few things over this period stops me from getting overwhelmed with ALL. THE. THINGS.

It’s important to step back and reflect upon your day to day business/home life and really look at the big picture. If you don’t have a reason why you are working your ass off for your business, then you really need this lesson.

90 day business plans are a fantastic option to achieve your goals. 3 months is short enough that you don’t lose focus, but long enough that you can make real progress towards goals. It’s really the perfect amount of time for a plan.

One of the biggest changes I made last year was implementing a 90 day plan in my business. I did this because I was finding all my great plans and ideas weren’t happening. I started making my goals a bit smaller with tighter deadlines and it exploded my productivity.

It’s empowering to actually feel like you have a plan and not just winging it every minute.

It might be the visual aspect of the 90 day plan that makes it so effective. Being able to see, at a glance, exactly where I’m at in my business and my plan, allows me to see how I’m tracking towards my overall goals for the year.

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Whilst I do map out my year a bit more (and only cause I have had years of practice), I also keep my timeline pretty basic. Laying out strategies for the whole year can be super difficult, in my opinion, because as we all know, sh*t happens. All one needs is a child getting chicken pox and that new product launch is out the window. A 90-day plan will help keep the overwhelming feelings away. Have you thought about your goals at all for this year?

Maybe you decided you're going to:

  • Organize your invoice process

  • Double your rates and fill up your calendar

  • Quit the office job and give this side hustle all your time

Do you know what's the worst feeling ever? The feeling of NOT achieving your goals. Before you know it, we are at the end of the year, looking back and feeling mega disappointed in ourselves for not doing all the awesome stuff we said we would.

You're human and I know it is hard to read this but, you're never going to smash all your goals.

YOU WILL, however, make 10x more progress than usual if you take the time and make a simple action plan.

It's not good enough to write down your goals and say you'll achieve them. You need to plan on HOW to achieve them. I encourage you to create your own 90-day plan (or grab mine here) and see how it works for you.



It’s time to take that step back, that I mentioned earlier and look at what your main goals are for the next 12 months. Then think about how you’re going to achieve them.

Write down everything you’ll need to do to reach your goals. This might include tasks like writing blog posts, finding a new supplier, creating a new product launch or better promoting your services.

Sit down and brainstorm what you want to do with your business as a whole - you know, why you started doing this in the first place. Don’t put any limit on time frames. Think about where you will be 5 years from now or 6 months from now. Give yourself a time limit on how long you do this exercise. Just long enough for the most important things to come to the surface.

Then starting looking at each year for the next 5 years. Please do not stress about this part. This is only an exercise but it is one that puts your mind in the right place mentally. This is about “putting it out into the universe” - financial goals, client goals, self-care goals. How much money do you want to make? What does your daily life look like?

You need to be able to organize your time correctly. You want to have your daily/weekly routine very clear with space in your daily routine for ongoing projects. Now that you have a better idea of the bigger picture, go ahead and put those long-term goals away and let’s focus on the next 90 days.


It doesn’t matter if you do this plan once per quarter or if you start in the middle of June, before you can create your 90 day plan you will need to review your strategic plan as well. What’s a strategic plan? Your strategic plan tells you what you’ve got planned for the year, but doesn’t go into all the little details of it. For example, this year I know I want to create more Social Renegade and Punky Moms events. I have an idea of what I would like to do, but I am mapping that plan into my planner. My calendar changes a lot, so knowing I have an event every 3 months helps more than being overwhelmed with one event 8 months from now. It’s actually less stressful to have an event every 3 months than have one so far off that it becomes overwhelming.

If you don’t have a strategic plan created yet, then you’ll need to do this first. Check out this blog post about creating goals when you don’t know where to start


Once you’ve reviewed your goals and strategic plan, think about the next three months.

Pick 3 main goals to focus on for the next 90 days. Don’t try to do it all at once! In fact, with the limited time you have, you shouldn’t be doing any more than 3 main things over the next 90 days. No wonder you feel overwhelmed?! Let go of some of that guilt, mama.

Let’s think about the next month. What goal is the most pressing? What pieces of this puzzle do you have to do in order to achieve your goal? Does this goal help bring you to your next one? You should end up with 30 days, 60 days and then 90 days worth of goals.

If you’re more of a, need to write it down in an organized way, person like me, then I think you will love the Badass Business Plan workbook I created. Because as a small biz owner I know our finances are tight, I set up my workbook in a way that is affordable. You can also just repeat this exercise every 90 days and print out the workbook again and again. This workbook is where you can include all the specifics of your 90 day plan. There are even extra spaces in there to write down notes and plan ahead. Grab yourself a binder, poke some holes into it, and get ready to smash some goals.

Don’t forget to practice some self care and schedule in some time for you too. Plan that night out with friends, or when you are going to treat yourself and get your hair done. You have to give yourself time to constantly grow by tending to yourself first and foremost. #selfcareaintselfish

As always, give a comment below if you have any questions, join the Renegade community, or contact me directly to talk about how I can help you go farther in your business.